just How Quicken Loans passed up Wells Fargo to be country’s top mortgage company
Keegan-Michael Key movie movie stars within the Quicken Loans Super Bowl advertising.
(Left to right) Quicken Loans creator and president Dan Gilbert and Rock businesses President and Principal Steve Rosenthal respond to questions from press after having a ceremony for town Modern staying in Brush Park development in Detroit on November 29, 2016 tuesday. (Picture: Ryan Garza, Detroit Complimentary Press)
DETROIT — With Quicken Loans having just overtaken Wells Fargo to be the leading direct-to-consumer mortgage loan provider within the country, you would think founder Dan Gilbert might savor the minute.
However in a mortgage that is highly fragmented where Quicken commands an industry share of just 5.4%, he is searching ahead.
“Every time we start to get a head that is big we remind our individuals, ‘You understand that 19 away from 20 individuals who get up today and obtain a mortgage are not coming right here? ‘ " Gilbert, that is additionally Quicken’s president, stated when you look at the business’s bright downtown headquarters looking on the Detroit River. “we have a ways that are long get. “