The way the VC Pitch Process Is Failing entrepreneurs that are female
Bias in pitching
The VC investment procedure has four phases: deal sourcing, pitching, research, and closing. So just why are we singling out of the pitch phase? The last two phases are much more technical and numbers-oriented, so they’re less hospitable to bias. Contract sourcing, which will be extremely determined by individual companies, is vunerable to bias however in an even more overt means: Should your community of startup founders is all male, it is hard to argue you’re offering ladies possibilities. But, it is during pitching, that gender bias can influence decision-making without loudly announcing itself as we currently know it.
Numerous academic research reports have shown that there’s a gender that is strong in a variety of aspects of the pitch procedure.
As an example, one research from 2014 utilized identical slides and scripts, voiced by gents and ladies, with or without photos of this ‘presenter’, after which asked research individuals to speed the investment. Pitches voiced by guys dramatically outperformed individuals with a lady narrator, and pitches in which the narrator’s photo had been a good-looking man performed most useful of all of the. Results had been the exact same if the individuals (‘judges’) were female or male. The scientists concluded, “Investors choose pitches presented by male business owners in contrast to pitches created by feminine business owners, even though the information of this pitch could be the exact exact exact same. […]